- “1 gram gold necklace” draws 5,400 searches a month in India, “gold plated necklace” 2,400 and “gold plated necklace set” 1,900 (Semrush).
- Choose by neckline: round neck, short or layered; V neck, a pendant; high neck, no necklace.
- 16 necklaces at Tanishka Jewels cost ₹649 to ₹2,000 (imitation jewellery, not real gold).
- AD stones are usually cubic zirconia, not diamond.
A necklace is where an outfit gets its personality, and India searches for it under many names: “1 gram gold necklace” draws about 5,400 searches a month, “gold plated necklace” 2,400, “gold plated necklace set” 1,900, “artificial necklace set” 1,300 and “one gram gold necklace set” 720 (Semrush India database, October 2026). The choice that matters most is neither the name nor the price. It is the neckline.
What is a gold plated necklace, and what else is it called?
A gold plated necklace is a necklace on a base metal with a thin layer of gold. Shoppers also search for it as a one gram gold necklace, gold covering necklace, imitation necklace set or artificial necklace set. None is solid gold. Tanishka Jewels sells micro gold-plated (imitation) jewellery, not real gold: multi-layer plating, 2–3 microns thick, over a nickel-free copper-alloy base.
| Name you may see | What it usually means |
|---|---|
| Gold plated necklace | A thin layer of gold electroplated over a base metal. The most direct name. |
| One gram gold / 1 gram gold / gram gold necklace | Retail name for gold-plated pieces. “1 gram” is not the weight of the piece; it loosely refers to the small amount of gold used in plating (World Gold Council; BlueStone). |
| Gold covering / gold forming necklace | Trade names some sellers use for gold-finished pieces. Meanings vary by seller, so ask what the finish is and how thick. |
| Micro gold plated necklace | Plating measured in microns (millionths of a metre). Tanishka Jewels states 2–3 microns, multi-layer. |
| Imitation / artificial necklace | Umbrella terms for jewellery that is not solid gold; customs classes it as imitation jewellery of base metal, plated or not (HSN code 7117 (“imitation jewellery”)). |
| AD / American diamond necklace | A necklace set with AD stones, which are usually cubic zirconia, a man-made crystal, not diamond. Ask what the stone is. |
Read the full explanation in names explained.
Which necklace style suits which occasion?
| Style | Piece | Best for | Price |
|---|---|---|---|
| Short plain | Fancy Plain Short Necklace | Office, daily, light sarees | ₹999 |
| Short lightweight | Designer Short Lightweight Necklace | Office, college, travel | ₹999 |
| Layered | 3-Layer Gold Plated Floral Necklace | Festivals, parties, sarees | ₹1,199 |
| AD stone | Premium AD Stone Necklace | Parties, receptions, engagements | ₹1,299 |
| Motif (peacock) | Necklace in Peacock design | Festive and traditional wear | ₹1,199 |
Tanishka Jewels has 16 necklaces in stock, from ₹649 to ₹2,000. Browse all necklaces. For an event, see our guides to reception, engagement and office wear.
How do you choose a necklace for your neckline?
| Neckline | Necklace to wear | Why |
|---|---|---|
| High or collared neck | No necklace, or a very short chain | Let the earrings carry the look |
| Round neck | Short or layered necklace, 16 to 18 inches | It follows the curve of the neckline |
| V neck | A pendant or a Y-shaped necklace that ends inside the V | It repeats the line of the neckline |
| Deep or boat neck | A choker, a layered set or a Rani Haar | There is space for a statement |
| Saree blouse | Match the necklace to the blouse neckline; for a deep back neck, a long strand | A necklace that ends where the neckline starts looks planned |
Our Rani Haar guide covers longer styles, and the chain length chart shows how each length sits.
How does the price compare with a real gold necklace?
A 22K gold necklace weighing 25 g (an illustrative weight) has a metal value of ₹3,47,000 at ₹13,880 per gram (Candere, 10 October 2026), before making charges and GST. The 3-layer necklace costs ₹1,199. The plated piece is for the outfit; the gold piece is for the long term. See gold plated vs real gold.
How do you look after a gold plated necklace?
- Step 1: put it on last, after perfume, hairspray and powder.
- Step 2: take it off before bathing and sleeping.
- Step 3: wipe it, including the stones, with a soft dry cloth.
- Step 4: store it in a pouch with the clasp fastened, so layers do not tangle.
See the full care guide.
| Promise | Terms |
|---|---|
| 6-month colour guarantee | If the gold colour fades within 6 months, WhatsApp a photo to +91 81428 45928. A free replacement is dispatched within 48 hours, with no return shipping and no form. |
| Not covered | Physical damage (bending, breaking, cutting), loss or theft, and damage from chemicals, perfume or chlorine |
| Buyback | 50% of the purchase price within 6 months; 35% at 6–12 months; minimum ₹100 after that (cash/UPI or store credit). A partial refund that declines over time, not appreciation |
| Returns | 7-day returns from delivery for unused pieces in original packaging; exchange for a new design in months 7–12 |
Frequently asked questions
Start with the neckline, then pick the length, then the style. A necklace that suits the outfit looks expensive at any price.
Find your necklace
Tell us the neckline and the occasion on WhatsApp and we will suggest necklaces with photos and prices. Cash on Delivery across India.
Deepa founded Tanishka Jewels to bring the look of fine gold to the modern woman: jewellery designed with a fashion-first eye, finished by hand and made to be worn, loved and remembered. Connect on LinkedIn →
