- “Gold plated chain” and “1 gram gold chain” each draw 8,100 searches a month in India; “gold plated chain for men” 5,400 (Semrush).
- 18–20 inches is the most versatile length; 24 inches sits at mid chest.
- Four chains at Tanishka Jewels cost ₹449 to ₹549 (imitation jewellery, not real gold).
- Take chains off before bathing and gym, and put them on after perfume.
A chain is the piece most people want first and ask about last. Searches show how many names there are for it in India: “gold plated chain” and “1 gram gold chain” each draw about 8,100 searches a month, “gold plated chain for men” 5,400, “one gram gold chain” 1,900 and “gold covering chain” 720 (Semrush India database, October 2026). They all lead to the same question: how long should it be, and will the colour last?
What is a gold plated chain, and what else is it called?
A gold plated chain is a chain made on a base metal and finished with a thin layer of gold. It is also sold as a one gram gold chain, gold covering chain, forming chain, imitation chain or artificial chain. None is solid gold. Tanishka Jewels sells micro gold-plated (imitation) jewellery, not real gold: multi-layer plating, 2–3 microns thick, over a nickel-free copper-alloy base.
| Name you may see | What it usually means |
|---|---|
| Gold plated chain | A thin layer of gold electroplated over a base metal. The most direct name. |
| One gram gold / 1 gram gold / gram gold chain | Retail name for gold-plated pieces. “1 gram” is not the weight of the piece; it loosely refers to the small amount of gold used in plating (World Gold Council; BlueStone). |
| Gold covering / gold forming chain | Trade names some sellers use for gold-finished pieces. Meanings vary by seller, so ask what the finish is and how thick. |
| Micro gold plated chain | Plating measured in microns (millionths of a metre). Tanishka Jewels states 2–3 microns, multi-layer. |
| Imitation / artificial chain | Umbrella terms for jewellery that is not solid gold; customs classes it as imitation jewellery of base metal, plated or not (HSN code 7117 (“imitation jewellery”)). |
Read the full explanation in names explained.
Which chain length should you choose?
Length decides how a chain looks more than thickness does. BlueStone’s sizing guide publishes the chart below; 18–20 inches is the most versatile everyday length, and shorter chains suit pendants.
| Length | In cm | How it sits |
|---|---|---|
| 14 inch | 35 cm | Close to the neck (choker) |
| 16 inch | 40 cm | Base of the neck |
| 18 inch | 45 cm | Collarbone level |
| 20 inch | 50 cm | Just below the collarbone |
| 22 inch | 55 cm | Upper chest |
| 24 inch | 60 cm | Mid chest |
Longer chains work for layering and for men’s wear, shorter ones for pendants and daily wear. If you are between two lengths, the longer one is easier to wear and to restyle.
Which gold plated chains does Tanishka Jewels offer?
| Chain | Style | Price |
|---|---|---|
| 24" Gold Chain | Plain 24 inch chain, the simplest daily choice | ₹449 |
| 24" Designer Chain | Designer 24 inch chain with more shine | ₹549 |
| Fish Design Gold Chain | A fish-inspired pattern for a textured look | ₹549 |
| Shiny S Type Chain | Shiny S-type pattern | ₹549 |
Four chains, ₹449 to ₹549. They are listed under necklaces and jewellery for men. For gifting, see the birthday jewellery gift guide.
Chain styles: which suits which outfit?
| Style | Looks like | Wear it with |
|---|---|---|
| Plain | Smooth, even links | Shirts, kurtas, T-shirts, every day |
| Fish design | A fish-inspired pattern with a textured surface | Casual and festive wear; catches the light |
| S type | An S-type pattern with a shiny finish | Smart casual and daily wear |
| Designer | Varied or patterned links | Parties and festivals |
How does the price compare with a real gold chain?
A 22K gold chain weighing 20 g (an illustrative weight) has a metal value of ₹2,77,600 at ₹13,880 per gram (Candere, 10 October 2026), before making charges and GST. The 24 inch Gold Chain costs ₹449. A gold chain is an asset; a plated chain is a wardrobe piece. See gold plated vs real gold.
How do you stop a gold plated chain losing colour?
A chain sits on skin and clothing all day, so sweat and friction wear it faster than an earring. Four habits slow it down.
- Step 1: take it off before bathing, swimming, gym and sleep.
- Step 2: put it on after perfume, deodorant and powder have dried.
- Step 3: wipe it with a soft dry cloth after wearing.
- Step 4: store it flat or hung, away from other pieces, so it does not tangle.
See the full care guide.
| Promise | Terms |
|---|---|
| 6-month colour guarantee | If the gold colour fades within 6 months, WhatsApp a photo to +91 81428 45928. A free replacement is dispatched within 48 hours, with no return shipping and no form. |
| Not covered | Physical damage (bending, breaking, cutting), loss or theft, and damage from chemicals, perfume or chlorine |
| Buyback | 50% of the purchase price within 6 months; 35% at 6–12 months; minimum ₹100 after that (cash/UPI or store credit). A partial refund that declines over time, not appreciation |
| Returns | 7-day returns from delivery for unused pieces in original packaging; exchange for a new design in months 7–12 |
Frequently asked questions
Choose the length first, the style second and the care routine always. A chain you wear carefully will stay gold longer than one you forget.
Find your chain
Tell us the length and the outfit on WhatsApp and we will share chains with photos and prices. Cash on Delivery across India.
Deepa founded Tanishka Jewels to bring the look of fine gold to the modern woman: jewellery designed with a fashion-first eye, finished by hand and made to be worn, loved and remembered. Connect on LinkedIn →
