The Problem: Most Artificial Jewellery Has Zero Recourse
You buy artificial or gold plated jewellery for ₹500. Within two months, the colour fades. You go back to the seller — online or offline. The response: “Once sold, no returns on jewellery.” Or: “Send it back at your cost, we’ll review.” Or simply: no response.
This is the reality for most artificial jewellery buyers in India. The market lacks accountability. Brands with actual written guarantees are rare — and rare because guarantees require confidence in product quality.
What a Real Jewellery Guarantee Looks Like
A genuine guarantee has three elements:
- Specific coverage: What exactly does it cover? Colour fading? Tarnishing? Manufacturing defects? Vague “quality guarantee” language is meaningless.
- Specific timeframe: “6 months from purchase date” is specific. “Reasonable life of the product” is not.
- Simple claim process: If claiming the guarantee requires 15 steps, self-shipping, a 3-week wait, and a “discretionary” decision, it is not a real guarantee.
Coverage: Colour fading (gold plating staying intact for 6 months from purchase). Timeframe: 6 months from purchase date. Claim process: WhatsApp a photo of the piece → replacement dispatched in 48 hours to your door. Cost to you: Zero.
Why Guarantees Are Rare in This Market
Most artificial jewellery brands cannot offer guarantees because they cannot deliver on them. The reasons:
- Thin plating: Flash plating at 0.1–0.5 microns fades in weeks. A guarantee on this would require constant replacements.
- Zinc/nickel alloy base: These corrode quickly, which causes plating to fail from underneath regardless of thickness.
- No quality control: Many artificial jewellery brands source from traders without consistency in plating specifications.
A brand that offers a real guarantee is making a statement about their quality confidence. Tanishka Jewels’ micro gold plating (2–3 microns on copper alloy) is designed to last beyond 6 months — which is why they can offer the guarantee.
The Buyback Programme: A Step Further
Beyond the guarantee, Tanishka Jewels offers something unique in Indian artificial jewellery: a buyback programme.
| Time Since Purchase | Buyback Value |
|---|---|
| 0–6 months | 50% of purchase price |
| 6–12 months | 35% of purchase price |
| Any time | Minimum ₹100 guaranteed |
This changes the economics of jewellery buying. You can wear a piece for 6 months and return it for 50% of the price, then buy something new. Your effective cost per wear is dramatically lower. No other gold plated jewellery brand in India offers this.
How to Verify a Jewellery Brand’s Guarantee
Before buying, ask these questions:
- What specifically does the guarantee cover? (Ask for written terms)
- What is the claim process? (Avoid brands requiring self-shipping to distant offices)
- What base metal is used? (Copper alloy = good, zinc = avoid)
- What is the plating thickness? (2+ microns = quality)
- Do they have a WhatsApp or phone number that answers? (Test before purchase)
Frequently Asked Questions
Graduate by academic, entrepreneur by passion. Deepa started Tanishka Jewels to make quality gold-plated fashion jewellery affordable for every Indian woman — because every woman deserves to shine. Connect on LinkedIn →
