"Every woman deserves to shine — not just in gold, but in confidence, grace, and joy."

At Tanishka Jewels, our journey began with a question that resonates deeply across Indian households:

Why should elegance, beauty, and tradition come with a price tag only a few can afford?

In countless tier-2 and tier-3 towns across India, we've seen it firsthand — women preparing for weddings, festivals, or family functions, hesitating to buy jewellery because the soaring price of gold made it feel like a distant dream. In India, gold is more than a metal — it's an emotion, a symbol of tradition, pride, and identity. And yet, for millions, it has become financially out of reach.

We founded Tanishka Jewels to change that.

Born out of a simple but powerful belief — that every woman deserves to feel special and celebrated, regardless of her financial circumstances — Tanishka Jewels was created to bring luxury within reach. We offer meticulously handcrafted gold-plated jewellery that mirrors the richness and elegance of real gold, at just 1% of the price of traditional jewellery.

But it’s not just about affordability. It’s about quality, trust, and empowerment.

Our designs are crafted with precision and passion — using high-grade copper and brass bases, coated with advanced gold plating techniques to replicate the richness of real gold. Each piece is backed by a 6-month guarantee and comes with a lifetime buyback policy, making Tanishka not only a beautiful choice, but a responsible one.

For many of our customers, our jewellery is more than just an accessory — it’s a way to be part of cherished traditions, feel radiant at celebrations, and express themselves confidently without compromise.

Our Vision

To become India’s most trusted gold jewellery alternative brand — one that combines beauty, affordability, and trust for every woman in every corner of India.

Our Mission

To empower women from middle-class families across India by offering high-quality, gold-like jewellery that is affordable, stylish, and safe to wear — without the fear of theft, debt, or compromise.

Why Choose Tanishka Jewels?

• Gold Look. Affordable Price: Jewellery that looks and feels like real gold, priced at a fraction of the cost.

• Quality with Assurance: 6-month guarantee + lifetime buyback (50% value for 6-12 months, 30% after).

• Handcrafted with Love: Elegant designs, made by expert artisans for weddings, festivals, and everyday wear.

• Empowering Every Woman: We are building a movement — not just a brand — where beauty belongs to everyone.

Join us on this mission. Because your shine should never depend on the price of gold.

With Love,
Tanishka Jewels
Every Woman Deserves to Shine.