Real customers, filmed in our store, in their own words. Most of them were coming back for another visit.
When you order from Tanishka Jewels, you get demi-fine jewellery made to look like fine gold, with a guarantee and a buyback promise behind every piece. Each piece has micro gold plating (2–3 microns thick, in multiple layers) over a nickel-free copper-alloy base, at prices that make it easy to buy for yourself and for gifts. It is imitation jewellery, not real gold, and we say so up front.
Ordering is just as easy. You message us on WhatsApp, we confirm the details personally, and you can pay on delivery at over 25,000 pincodes. With the 6-Month Colour Guarantee and buyback in writing, the decision carries little risk, and that is a big reason customers come back. Many of them also bring a sister, a friend or a relative, and recommendations from family and friends are a large part of how new customers find us. In the videos below, four customers were on their second to fourth visit, two brought someone with them, and one came after a family recommendation.
If the gold colour fades within 6 months of normal wear, WhatsApp us a photo and a free replacement is on its way within 48 hours. Damage, loss, chemicals, perfume and chlorine are not covered.
50% back within 6 months, 35% between 6 and 12 months, and a minimum of ₹100 after that. Cash, UPI or store credit.
No forms to fight with. Chat with us, confirm your piece, and pay on delivery at 25,000+ pincodes. Returns accepted within 7 days.
Multi-layer micro gold plating over a nickel-free base. The plating wears gradually with use; our care guide shows how to keep the colour looking its best. Skin reactions vary from person to person.
Press play on any video. Each one loads only when you tap it, so the page stays quick. The videos are in Hindi; the summaries are ours.
On her second visit, she says the chain she bought earlier has held up with regular wear. This time she brought her sister along.
Having visited the day before, she returned with someone new. She likes the collection and finds the pricing fair for the market.
On their third visit, they say the collection is so good that they have already bought a Rani Haar, a mangalsutra and two rings, and they find the prices fair.
Back for the fourth time, she says she liked everything, and that the quality and the price are both good.
He came after relatives recommended the store and found it matched what he had been told. He calls the collection very affordable.
She praises the finishing and shine of the pieces, and says the prices are within reach even for middle-class families.
Styling ideas, new arrivals and real looks — hand-picked from our Instagram.
Curious how a pendant and mangalsutra are crafted by hand? This film from our workshop shows the process, from shaping to finishing. To see how our micro gold plating step works, read How gold-plated jewellery is made.
Yes. Each video was recorded with a customer who visited our store, and we do not use actors or scripts. The videos are in Hindi; the short summaries beside them are ours. We add our logo and contact details to each clip, nothing else.
If the gold colour fades or wears off within 6 months of purchase under normal wear, WhatsApp us a photo and we dispatch a free replacement within 48 hours. Physical damage, loss or theft, and damage from chemicals, perfume or chlorine are not covered. Full terms are on the guarantee page.
You can return a piece for 50% of the purchase price within 6 months, 35% between 6 and 12 months, and a minimum of ₹100 at any time after that. You can take the amount as cash or UPI, or as store credit.
No. Our pieces are demi-fine imitation jewellery: micro gold plating, 2–3 microns thick, in multiple layers over a nickel-free copper-alloy base. It is designed for the look of fine gold at a price that is easy to say yes to.
The plating wears gradually with use, and how fast depends on how you wear and care for a piece (sweat, perfume and water all matter). Our care guide shows how to make it last. The base is nickel-free, which avoids the most common metal allergen, but skin reactions vary from person to person. If a piece bothers you, stop wearing it and message us.
Message us on WhatsApp or order on the website. Cash on delivery is available at over 25,000 pincodes across India, and returns are accepted within 7 days.
Please do. WhatsApp your video or a few lines to +91 81428 45928. We only publish customer videos with the customer's permission.
Send a short video or a few lines on WhatsApp. If you are happy for us to feature it, we will add it to this page. Ready to choose your own piece? We are one message away.
Deepa founded Tanishka Jewels with a vision to bring the allure of fine gold to the modern woman — jewellery designed with a fashion-first eye, finished with uncompromising care, and made to be worn, loved and remembered. Connect on LinkedIn →
Last updated: 2026-10-10.
